In the competitive world of beverage production, packaging isn’t just an afterthought—it’s a strategic decision that affects cost, sustainability, brand image, and consumer experience. As more brands move away from bottles and toward cans, it’s clear that canned beverage packaging is more than just a trend.
At ProCanning Ltd, we specialise in contract beverage canning, and we’ve seen first-hand how cans are helping our clients grow faster and smarter. Here’s why choosing cans over bottles could be the smartest move for your beverage brand.
1. Cans Are More Environmentally Friendly
Aluminium cans are 100% and infinitely recyclable. They require less energy to recycle than glass bottles and are more likely to be recycled by consumers. With sustainability becoming a key factor for customers and retailers, choosing cans helps your brand align with eco-conscious values.
2. Better Protection from Light and Oxygen
Cans provide an airtight and light-proof seal, which protects your beverage from the two biggest threats to flavour stability—light and oxygen. This means your beer, soda, kombucha or seltzer stays fresher, longer.
3. Lightweight and Cost-Effective Shipping
Cans are lighter than glass bottles and more space-efficient when packed. This translates to lower shipping and storage costs and reduced carbon footprint—particularly important for national or international distribution.
4. Faster Cooling for On-the-Go Consumers
Cans cool down quicker than glass, making them more convenient for consumers looking to chill a drink quickly. This is a key advantage in the RTD (ready-to-drink) market and during warmer seasons.
5. Improved Branding Opportunities
With a 360-degree printable surface, cans offer more space for bold, full-colour designs and creative branding. Unlike bottle labels that can peel or smudge, cans maintain a sleek, professional look on the shelf.
6. No Breakage Risk
Glass bottles break. Cans don’t. This reduces waste, increases safety during handling, and keeps your production and logistics teams happier. It also improves customer satisfaction, especially for outdoor or event-based consumption.
7. Growing Consumer Preference
More and more consumers are choosing cans over bottles for their convenience, recyclability, and trendy appearance. Especially among younger demographics, canned drinks are now seen as modern and environmentally responsible.
Canning with ProCanning Ltd
At ProCanning Ltd, we help beverage brands transition from bottles to cans with ease. Our contract canning services are fast, flexible, and built around your product’s unique needs. From small craft batches to large-scale runs, we ensure your drinks are packaged for maximum impact and efficiency.
📞 Contact us today to learn how our canning solutions can transform your brand.
